Central Park: Is she a blogger? Is she a journalist? Is she an entrepreneur?
The Kolkata Literature Festival, in affiliation with The Telegraph, saw Miss Malini keep forth on all factors of her personality at a session at Central Park on Thursday.
Malini Agarwal, who started out off with a movie star blog after which an internet site in 2008 which now instructions a attain of 4 million, is the founder and creative director of Miss Malini Entertainment that creates multi-platform content material for India’s Internet era. So she is all of that.
“Blogging become exceptional in my initial days. My mother used to explain me to her pals as an ‘internet blocker’! There was no unbiased voice to represent female millennials. That changed into the gap I came in to plug. I became their digital friend, imparting even one-on-one advice on fashion.”
Speaking on her choice of topics, Malini confessed she turned into usually “unabashedly in love with Bollywood and style”. “While teenagers inside the West have function models like Hannah Montana, in India there may be Chhota Bheem and then there is Amitabh Bachchan; not anything in between.”
In communication with novelist Sandip Ray, the writer of To The Moon: How I blogged My Way to Bollywood shared pointers on becoming a movie star creator. “Build agree with. That is how you gain get entry to at the back of the velvet rope at Bollywood social dos. I supply my readers a feel for ways Bollywood events are and now not hunt for a juicy piece of gossip as many journalists do.”
Malini’s ebook additionally delves into how she honed her ability through screw-ups. “I changed into operating for radio then. My first celeb interview became with Abhishek Bachchan. But I became so annoyed that I asked him silly questions that made him so uncomfortable that he started out eyeing the door. I changed into crushed. What I must have accomplished is admit to him that I became nervous and start over.”
She took the audience thru the change in belief from the time when digital media would be handled by 2d-magnificence residents, in the back of digital and print.
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