Surviving and thriving at an search engine optimization conference

“When you’re attending a convention wherein you’ll be meeting peers, customers, and potential customers, how do you keep away from awkward silence?”

This is obviously a good query in and of itself, but it got me considering a larger issue search specialists often face: how humans can make the most of their meetups and time together.

Having attended search engine optimization meetings when you consider that 2006, I’ve learned a few strategies to use before and throughout conferences to assist maximize my time whilst I’m there. Some of those techniques apply to meeting with friends, others to customers and potential customers, and a few to both. Whether you’re attending your first conference or simply seeking to improve your recreation, I hope you’ll find this advice useful.

The initial query about avoiding an ungainly silence is what got me deliberating this subject matter because it means that the character posing the question wasn’t going to the conference prepared.

Generally, you’ll realize in advance if customers and key industry friends might be attending the convention, so don’t wait until you’re there to determine how to speak to them and talk to them approximately. Instead, put together earlier through social media.

You get where I’m going. Armed with an array of information on the human beings you’re assembly, there will be no awkward silence. Furthermore, you’ll have an opportunity to hook up with them on a human stage. I am reminded frequently of two fees from the great Dale Carnegie:


Both of these are true. Yes, that man or woman in all likelihood needs to talk store with you, but they’ve got masses of human beings doing that. The distinction will come within the non-shop communication. Let’s say you’re speaking to a prospective purchaser; they will in all likelihood be speaking to half-of-dozen other humans with services like yours. The distinction will are available in discussing their favorite sports activities crew, a film they’ve seen, or — one that I’ve discovered works nicely — someone they’re inspired by (like Dale Carnegie!).

We talked above about the usage of social media as a records-amassing device. However, it glaringly is lots extra than that. Connecting with people you need to satisfy on social before an occasion is a precious creation. LinkedIn is an apparent cross-to; Facebook is discouraged unless you certainly have met. Twitter I’ve discovered to be probably the very best manner to interact with others, as it’s a simple verbal exchange point that, by way of its nature, discourages pitching. However, connect on LinkedIn to follow them on Twitter, study their posts, and remark when relevant.

By connecting with others in advance, you’ll be accumulating the records you want from our first dialogue point above and allowing your prospect to get to recognize you in an open and welcome place. You’re displaying an interest in their activities, and by way of commenting, you’re displaying you’ve read and concept about what they’re announcing. Remember, people love themselves.

I also advocate becoming a member of Facebook companies related to the convention you’re attending. This is an amazing way to engage with others who could be there and possibly the humans you want to meet. Even if this doesn’t connect you with the human beings you’re especially interested in; it can provide other treasured contacts. You may also locate yourself sitting at a desk with a person out of your Facebook institution, providing you with a smooth communique starter.

Use social media in the course of the event, too
Is a person you want to fulfill speak? Is any other tweeting out what’s taking place at the event? If they’re, make sure to leverage that by tweeting about their consultation or replying to or retweeting their tweets. Once more, that is a clean and effective manner to demonstrate which you’re paying interest, interested by what they do, and engaged with their paintings.

We are entrepreneurs, after all. If we’re no longer attractive to the people we want to convert (even though that conversion is just assembly someone), how precise are we?

Look the component
There’s a quote from Socrates, “Be as you want to seem.” It’s an excellent quote with lots of facts, however. For our functions right here, we will rephrase it as, “Appear as you wish to be.” I’m now not announcing, “Fake it till you’re making it,” as that’s a philosophy I detest. But if you need to be taken seriously, it’s sensible to dress the component.

As a marketer, you know that a mild tweak in design can yield a huge will increase in conversions — this is as genuine for you as it is for an internet site. If you’re there to satisfy customers, display them the respect of looking you’re excellent. If you’re meeting colleagues you admire, do the equal.

One caveat right here is to examine the room. If it’s a small convention you’re attending with just your industry friends, then don’t forget how they dress and kick it up a bit. If you’re attending a larger conference or one with customers or prospective customers, then it never hurts to provide yourself at the top of your game.

Self-care and time control
For the veterans within the crowd, you’ll understand this is probably the toughest part. You’re up early for breakfast, in sessions and operating all day, dinner, and networking inside the night. Then surely you’ll be invited out for beverages after that — ensuing in a 7 a.M. Wake-up after a 2 a.M. Bedtime. And that assumes you don’t have emails to strengthen via.

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Let’s face it, you likely aren’t at your first-class after some liquids on 4 or 5 hours of sleep, so tempo yourself. There’s a variety of networking to do, and it’s higher to leave a chunk early (at a time while others likely won’t don’t forget how witty you are beside) and be your exceptional the following day.

It’s also essential to get a while for your self in between the diverse components of the conference, whether or not it’s virtually a quiet place to paintings uninterrupted (although that’s hard “you time”), a chance to have a quiet espresso earlier than the periods start, or a while after the convention but before the nighttime’s activities. If you need to live sharp, it’s frequently clever to take the time to unwind. And if you want to justify it to the ones around you somehow, then hit the gymnasium and perform a little easy exercising like desk-bound biking or make use of the sauna.


Troublemaker. Wannabe music fanatic. Beer aficionado. Devoted food junkie. Twitter fan. Freelance thinker.Won several awards for analyzing sheep in Cuba. Spent 2002-2009 promoting action figures in the UK. What gets me going now is getting to know pond scum in the UK. Won several awards for investing in toy soldiers on the black market. Spent several months getting my feet wet with spit-takes in Gainesville, FL. Spent 2002-2009 testing the market for tobacco in the aftermarket.