Decisions Every New Entrepreneur Must Make


For new business owners to find success, they have to do their due diligence and learn as much as they can from various resources and experienced entrepreneurs. Doing so ensures that they make the right choices when faced with crucial decisions that define how their business will perform in the future. If you’re a new entrepreneur who wants to ensure that your business does well, here are four critical decisions that you’re going to have to decide during the first year of your operations.

Figuring Out Your Target Market

Every entrepreneur should understand their target market when they are launching their business. If you want to compete effectively with giant corporations, establishing a target market can help you focus your marketing on people who are more likely to buy your products or choose your services. Doing this ensures that you have a steady profit stream and nurture a loyal group of customers. When figuring out your target market, look at the demographics and psychographics of your current target market. By doing this, you can analyze the specific traits and qualities of those who patronize your business ⁠— making it easier for you to establish a target niche.

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Choosing Your Branding Strategy

Branding goes beyond just aesthetics. For many businesses, branding is key in reeling in new customers and making your business recognizable for everyone. After establishing your target market, you have to choose your business’ brand elements carefully. Whether it’s as simple as your signature color scheme to something as complex as creating your business’s online identity, all aspects of your branding should be consistent. When creating your online branding strategy, you should learn to curate content like write-ups, graphics, and videos to help you thrive on social media and online marketplaces. This way, you can strengthen your digital presence, as most businesses’ branding strategy revolves around presenting themselves in the online sphere.

Refining Your Business Plan

Creating a business plan can further refine it despite having a visual of what you want your business to look like. Here you can iron out your business’s essential details, from how you want to spend your budget to the key positions you need to hire. Furthermore, part of this planning process is also deciding your legal business structure. This can determine everything from how much tax you have to pay to your liability if anything goes amiss.

Most entrepreneurs start as a sole proprietorship, but many small business owners have been catching onto the benefits of becoming a limited liability corporation. For one, LLCs are pretty easy to set up, especially compared to corporations, and only entail five key steps: finalizing your business name, choosing a registered agent, filing your articles of organization, creating an operating agreement, and applying for an EIN. Much of the paperwork should have already been decided on when you made your business plan. The benefits of setting up an LLC include limited personal liability, tax advantages, and less paperwork. If you’re a new entrepreneur, consider changing your business structure to an LLC shortly after establishing your business.

Outsourcing Vital Processes

Managing your resources is one of the hardest things every new entrepreneur faces ⁠— especially if they have a tiny team. When you start your business, it’s understandable that you’ll be running on a limited and strict budget. To better grasp your resources, you should determine what you can do yourself and the kinds of jobs you have to outsource.

For instance, you can cut costs simply by outsourcing your accounting and bookkeeping staff. Plenty of firms offer this service, and you guarantee a job well done knowing that these are experienced professionals. Other vital processes that your business can also outsource are customer service and advertising. Outsourcing to contact centers in the Philippines and other parts of Asia is something that many companies find compelling as most people there are hospitable and calm. So, be sure to outsource your business’s vital processes if your budget is a little tight.


Troublemaker. Wannabe music fanatic. Beer aficionado. Devoted food junkie. Twitter fan. Freelance thinker.Won several awards for analyzing sheep in Cuba. Spent 2002-2009 promoting action figures in the UK. What gets me going now is getting to know pond scum in the UK. Won several awards for investing in toy soldiers on the black market. Spent several months getting my feet wet with spit-takes in Gainesville, FL. Spent 2002-2009 testing the market for tobacco in the aftermarket.